What is digital marketing?
Digital Marketing is the term for a whole range of different marketing tools and activities that use digital technologies. Its goal is to build brand awareness, lead generation, conversion, customer loyalty, upselling, and aims to increase engagement between the target audience and the brand. Digital marketing is also called Data Driven Marketing because it is based on records and tracks the optimization of communication strategies through analysis of customer data.
In order to achieve the best customer experience you have to first analyse, try out, measure and then evaluate the use of different tactics and methods. These include SEO (Search Engine Optimization), SEA (Search Engine Advertisement), Content Marketing, Social Media, Email Marketing, Display Advertisement, Affiliate Marketing, Online PR or Marketing Automation based on Customer Relationship Management.
Customers should be addressed at the right time and in the right place via the digital device such as desktop, laptop, tablet or smartphone.
Our Digital Marketing Activites
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing (SMM)
- Content marketing
- Email marketing
- Online advertising
- Landing page marketing
- Mobile marketing
- Affiliate marketing
- Viral marketing
What are the benefits?
Huge return on investment
Easy to measure
Easy to adjust
- Precise targeting
Atlas Digital Consulting – we are experts in creating quality digital marketing strategies. With our clear understanding of your business model, digital trends and customer requirements we can help you turn your marketing activities into a seamless customer experience
In order to successfully enter a specific market, launch a new product or form new strategic alliances Atlas Digital Consulting is fully capable to conduct a 360 Degrees Business Development strategy.
Our team has the deep sector knowledge and technical experience necessary to analyze market trends and help clients develop optimal strategies. Our staff of highly connected individuals uses a multi-analytical approach to identify the most attractive opportunities.
Over the years we created and successfully deployed extensive plans of action that include highly effective activities that help your business grow, boost your sales and at the same time expand your market outreach and brand awareness.
Our Business Development approach
- Full research about industry, geographical area and market segment.
- Extensive Research for contracts, bids, and opportunities of cooperation with other companies.
- Full Report on incentives, programs and support by governmental institutions
- Identify your company’s top competitors
- Full report on competitors strengths/ weaknesses, price, product quality, exposure, brand reputation, etc.
- Detailed niche opportunity research and report
- Upselling Strategies
- Assess strengths, weaknesses, opportunities & threats (SWOT Analysis)
- Develop strategies for customer retention
- Review, evaluate and improve marketing material
- Follow up
- Identify target audience
- Cold calls
- Arrange meetings
- Track activities
- Attend industry related networking events, trade shows, exhitions and conferences
Our team of consultants not only is fluent in industry trends but also knows when and how to position clients when an opportunity arises. Our services are tailor-made and exclusively dedicated for businesses that are operating in the IT and Software Solutions Development space.
Applications and Software Solutions
- Big Data
- Embedded Software
- Business Intelligence and Reporting Tools
- Machine Learning Models
- Artifical Intelligence Algorithms
- Cloud Solutions
- IOT Solutions
- Blockchain and Distributed Ledger Systems
- Cyber Security Solutions
- CRM and ERP’s